Small acts make a big impact (SABI)
The Small acts make a big impact (SABI) campaign reached millions of Victorians through advertising, community engagement and public relations efforts, delivering practical guidance into the hands of Victorians as they transition to Victoria’s new, four-stream recycling system and adapt their behaviour to avoid and minimise waste.
Design of campaign assets include brochures, posters, advertisements, flyers, social media assets, animated gifs, video, bin stickers, bin tags and illustrations.
The 2019-20 fire season was long and challenging for the CFA, emergency services partners, and communities. It presented some of the most difficult firefighting conditions ever witnessed. As a result, several Community Education and Engagement programs were developed, requiring the creation of an associated identity.
Creation of a brand identity for two programs: Fire Safety Essentials (FSE) and Bushfire Planning Workshop (BPW).
Designs of various visual digital and print resources for facilitators to educate participants in fire preparation.
- corflutes
- corflute carry case
- flyers
- master slide decks in PowerPoint
- iIllustrations/graphics
- icons
- webinar background
- brand identity – logo, colour pallet and style guide resource
The theme for 2020 is ‘Celebrate STEM’
Education week is an opportunity for kindergartens, schools, tech schools, specialist centres and TAFEs to showcase the fun and innovative work they are doing to support students.
The concept behind the design I created was to represent Science, Technology, Engineering and Mathematics (STEM) as fun subjects to learn and encourage students (inclusivity of cultures and ages) to reach for the stars and develop STEM skills of the future. Let’s celebrate learning Science, Technology, Engineering and Mathematics!
Design applications include: poster, social media assets, email signature, digital screen, web banner, and EDM banner.
Annual Report
The Whitehorse Manningham Regional Library Corporation 2014/15 Annual Report chronicles the library’s activities and financial performance over the past year.
Using an impressive combination of graphics, photos, colour and text layout to illustrate the library’s vision of collaboration, respect, social connection, participation, community engagement, modernity and a place of learning.
Darebin Libraries
Events and activities held at Darebin Libraries (Northcote, Preston, Reservoir) for children to attend.
School holiday program poster and flyer designed to encourage children and parents to attend the events and use the libraries excellent facilities. Using a bold colour palette and a 1970’s style to create impact (and nostalgia) that will influence families to attend the events.
VicRoads compiled a report of the most dangerous level crossings in Victoria. In response, the State Government prioritised the top 50 for removal. This led to the formation of the Level Crossing Removal Authority (LXRA) to oversee and coordinate all planning, contracting and construction to the long-term project.
Working in collaboration with the LXRA team I helped develop and design marketing collateral (using the existing style guide) that would help the public to understand what the removal of the level crossing is. The Your Suburb Your Say community consultation sessions were held for the public to provide LXRA with feedback and discussion on the proposed level crossing removal.
Victorian TAFE Association (VTA) Micro-credentials
I developed several micro-credentials for the Victorian TAFE Association.
Plant Pests and Diseases
This micro-credential introduces learners to the various pests and diseases that can compromise agricultural crops. By the end of this micro-credential, the learner should be able to assess and respond to pests and diseases and the damage caused by them.
Training Needs Analysis
This micro-credential teaches the learner how to conduct a simple training needs analysis within an organisation. A training needs analysis determines the training an employee needs to develop in their role.
This micro-credential was designed for teachers to use in senior secondary, vocational and higher education sectors, as well as designers and facilitators of professional learning.
Welcome to Monash College
This guide helps students prepare for courses, information on how to get settled in Melbourne, and how to access the help they may need during their time at the college.
The brief was to create a vibrant, friendly guide that would appeal to a younger audience using a bright colourful pallete.
monashcollege.edu.au/get-started
AFRDI Furniture Certification Guide
The Australasian Furnishing Research and Development Institute is an independent not-for-profit technical organisation providing standards, testing, product certification and research for buyers and sellers of furniture.
This resource guide reflects the integrity of the organisation in a clear and functional manner - using a legible typeface, negative space and dynamic photographs to design a contemporary professional guide.
Client: Furntech AFRDI
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We are a small non-for-profit organisation based in Launceston, Tasmania. We've had a project running for years, literally, which was challenging our team and was handed to me to complete. I quickly found that although I'm a professional designer I was out of my depth.
Naomi Everton of Everton Design was recommended to us as a competent professional, so we engaged her services. Naomi quickly wrangled the unruly project into order, produced and supplied artwork, conquered the layout and produced an extremely professional document to represent our organisation that we are proud to distribute.
Although we requested many changes to the content once we could see it in context, nothing was too much trouble and she always handled these changes with grace and good humor. As she is based in Melbourne, all communication was done remotely, and this did not impede us in the least.
I would not hesitate to recommend Everton Design to anybody needing cost effective professional services and I look forward to the next project we can undertake together.
Guy Manley, BDes (IndDes) @ Furntech AFRDI
The expo is where potential students can discover that studying a Monash Graduate degree can improve their career options, earning potential and employability. An opportunity for students to hear from companies, meet staff, graduates and hear what they think about their courses at Monash.
I developed a range of campaign materials to help support the message – roadside banner, social media images, and tram stop signage.
Monash University – Monash Runs for Refugees, Be a champion for change
Using the Change It. For Good. campaign style guide to design quality marketing collateral to encourage people to raise money for the Monash Humanitarian Scholarships.
These scholarships provide much needed funds to support Asylum Seekers and Refugees to study at Monash University. Monash raised more money than in previous years due to the advertising exposure and strong visual designs.
Project managed from concept to completion and designs include: digital banners, plasma screens, posters, info guide booklet, team wall chart, pull-up banners, street signage and social media assets.
With the success of the campaign, Monash raised $85,000, which is $35,000 more than the previous year.
Miscellaneous projects
– Pull-up banners for events promoting courses.
Higher Degrees by Research
Brochure about studying a research Law degree at Monash University.
Using streetscapes, architecture and interior photos to create a dynamic and interesting brochure; one that encourages readership.
VicRoads Unlocking Passwords Poster
The brief was to design a poster explaining how to unlock their computer passwords to staff at VicRoads. Using supplied copy, picture research and the VicRoads style guide to communicate the message.
VicRoads Annual Report 2012-2013
VicRoads Annual Report 2012-2013 records VicRoads performance and achievements. Working with the established VicRoads style guide to design an informative publication.
Marketing Collateral
Leo Cussen Centre for Law provides high quality education, training and professional development to strengthen and support the administration of justice and the legal system.
I was responsible for bringing the brand refresh of marketing collateral across print and digital platforms. Adapting the style for the following applications: brochures, flyers, tote bags, posters, postcards, pull-up banners, business cards, digital banners, website materials, information sessions and campaign materials.
Our way of working
The Financial Ombudsman Service provides accessible, fair and independent dispute resolution for consumers and financial services providers.
Brief: To create a set of images that work together using brand elements to promote our way of working. Designs applied to a mousemat, cleaning cloth, A4 stationery folder and spine. Brochure design to accompany the set of elements.
Victorian Curriculum and Assessment Authority (VCAA)
Supporting Bilingualism, Multilingualism and Language Learning in the Early Years is a practical 42-page resource guide on linguistic diversity and multilingualism in children’s development.
The cover design represents the many diverse cultures and languages spoken in Victoria symbolising the content of the guide.
A copy can be downloaded from here: www.vcaa.vic.edu.au/curriculum/earlyyears/ey-curriculum-resources/Pages/LanguageLearning
